Campaign India Team
Jan 13, 2020

Joy makes an appeal to hire acid attack victims

Watch the film conceptualised by Grapes Digital here.

Joy, a personal care brand from RSH Global, has come up with a digital film to empower acid attack survivors and help them live a life with dignity.
 
They have launched a campaign #JustHireOne urging HR Heads and CEO's to hire acid attack survivors. The digital film is created on the insight that acid attack survivors have no dearth of moral support, especially on the internet. However, if we closely look into their situation, they need something more important than moral support from the society.
 
They want proper jobs that can help them to feed their family and live a respectable life. But, did you know why these survivors have difficulty in finding jobs?
 
 
Source:
Campaign India

Related Articles

Just Published

35 minutes ago

Goafest 2024 unveils 'age of adaptability' theme ...

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

1 hour ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

22 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

22 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.