communication
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RCS muscles into India’s messaging game: Agencies can’t sit this out
With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy must catch up.
50,000 businesses, one goal: Gallabox looks at powering customer engagement at scale
As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.
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Stare wars: The CEO, the wife, and the internet that roared
As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication finesse, and modern workplace values.
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Can the client-agency relationship evolve from dread to collaboration?
Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of communications at Himatsingka Group.
Crisis communication: Controlling the uncontrollable
With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication formula to sail through the choppy waters.
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
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