communication
Shaping stories, not spin: The power of early communication
In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.
Four Indian firms strike gold at Golden Award of Montreux, 2025
Havas, Enormous, Tribes, and Tree Design win gold for their campaigns across print, television, ambient media, and packaging categories, respectively.
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RCS muscles into India’s messaging game: Agencies can’t sit this out
With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy must catch up.
50,000 businesses, one goal: Gallabox looks at powering customer engagement at scale
As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.
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Stare wars: The CEO, the wife, and the internet that roared
As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication finesse, and modern workplace values.
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Can the client-agency relationship evolve from dread to collaboration?
Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of communications at Himatsingka Group.
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