communication
Adani seeks single agency for INR 600-crore media overhaul
The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.
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Snapchat launches first India brand campaign celebrating Gen Z communication
The campaign focuses on Gen Z’s visual expression and its relevance for users, creators and advertisers.
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Livpure selects Weber Shandwick as communications partner
Weber Shandwick will build an integrated communications framework covering strategic media engagement, reputation management and narratives that convey Livpure's presence across wellness-related categories.
WhatsApp slows down to show what distance feels like
A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.
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Publieze Media partners with Ewebsoft to boost brand communication and digital reach
The duo have formed a strategic alliance to combine expertise in PR, content and digital marketing for integrated brand growth.
Reputation becomes business’s most volatile asset
Geopolitical divides, misinformation, cancel culture and data breaches are reshaping how brands protect trust in a hyperconnected world.
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