JioMart has launched two more films as part of its campaign ‘Shopping Aisa, India Jaisa’ (shopping like India) to highlight the importance of the brand’s relationship with its customers. Conceptualised by L&K Saatchi & Saatchi, the films use real-life situations to showcase how customers are cared for the most.
One of the films opens with two women at a shop, returning a saree they bought on the previous day since it has a tear in it. They explain to the shopkeeper that they hadn’t noticed the tear and wait to hear his response. The shopkeeper grins and without any qualm returns the money paid for it.
The other film shows a mother and her little daughter at a stationery shop. While the mother is picking up things needed on her list, the child picks a colourful eraser and keeps it at the counter to be billed. However, the mother notices it and puts it back. As they’re about to leave the store, the elderly shop owner notices this, and calls the little girl to give her the eraser.