JioMart has rolled out a film titled ‘Shopping Aisa, India Jaisa' (shopping like India) for the cricket season. Conceptualised by L&K Saatchi & Saatchi, the film aims to highlight that a relationship between a seller and a customer is the most important, whether online or offline.
The film begins with a couple of boys in a local sports store. While the boys drop a few bats as they are finding one for themselves, the owner of the store tells them to quickly pick any, since they’re all the same. One of the boys then tells the owner that he’s looking for the right one, since his brother is participating in the under 19 trial. The owner then goes inside and gets a few more bats that are better suited for the boy.
The campaign will comprise three more films which will be released over the next three months. It will be aired on TV, print, radio, outdoor and social media.