The Jaypee Group has highlighted the importance of a wall in its new TVC for its cement brand, Jaypee Cement.
The TVC created by DDB Mudra features its brand ambassador Sachin Tendulkar play a cameo role. The film comprises of various moments in which the wall has played an important part of our lives. The film starts with a shot of a man welcoming us into his home and shows different situations where a wall comes handy. Right from a baby using a wall to stand, to Tendulkar leaning against one and a father measuring his child’s height on a wall among other situations are shown.
Commenting on the TVC, Vandana Katoch, creative director, DDB Mudra, Delhi, said, ““We knew we’d hit upon a strong, resonating idea with ‘wall moments’. It was then only a matter of crafting it. The brief was opened up to the office and people were asked to dig into their own lives and pen down their wall moments. We finally picked up the best from the pool.”
The TVC is also being supported by Print and Outdoor, along with Cinema as well.
Client: Jaypee Cement
Creative team: Vandana Katoch, Vishal Singh, Joy Sengupta
Account management: Gopal Krishnan, Raghunath, Anusheel Chowdhury
Senior film executive: Vineeta Misra
Production house: Coconut Films