Campaign India Team
Mar 03, 2021

Iodex UltraGel brings painless testimonials to life 

Watch the films conceptualised by Leo Burnett here

Iodex has rolled out a digital campaign for its brand UltraGel. Conceptualised by Leo Burnett, it aims to target consumer cohorts who are increasingly susceptible to pain. The film series depict Iodex's role in combating different types of pain. 

It showcases a working professional, senior citizen and a homemaker telling the story of how they had to give up their hobbies due to the pain they suffered, until they had an encounter with Iodex UltraGel. 

Vijay Sharma, area marketing lead, OTC and expert marketing ISC, GSK Consumer Healthcare said, “We have always endeavoured to place our consumers at the core of all our communication. Iodex is a brand that has helped consumers across cohorts for more than 100 years, but for the first time, we have attempted to create individual communication specific to each cohort, to enhance consideration and brand love. Each of the digital films captures moments of pain existent in the lives of these audiences in the current times, helping them resonate with the brand and positioning Iodex UltraGel as the trusted ally in their lives.”

 

 

Source:
Campaign India

Related Articles

Just Published

26 minutes ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

1 hour ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

7 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.