Eno has rolled out a TVC, by gathering insights from consumers in South India, who have revealed their search for remedies to cure acidity. Conceptualised by Grey Group India, it urges consumers to enjoy life's pleasures, without the scare of acidity.
The film opens up with a group of friends bonding over cricket and their favourite snacks, when one of them experiences a sudden acidity attack. In an attempt to get him feeling better, they try to guess the symptoms he might be experiencing. At this point, another friend jumps in and guides him to use Eno, for any kind of acidity. The gang then gets back to their game in no time, highlighting Eno’s effect that works in seconds.
Vijay Sharma, area marketing lead, OTC (and expert marketing ISC), GSK Consumer Healthcare said, “Acidity is one such condition that can impact everyone differently. While some people face nausea others could experience heartburn. Eno is that one stop solution to relieve multiple kinds of acidity symptoms within seconds. Through our new television commercial, we are trying to build on the strong product credentials of the brand and highlight its efficacy across different symptoms of acidity.”
The film will run across TV, digital video and social media platforms.