Quikr.com has launched three new TVCs featuring model and actor Murli Sharma, around the theme of 'unsold' cricketers who are not playing for any of the 'IBL' teams. The films have been created by Scarecrow Communications.
The film opens with Sharma introducing a cricketer with Akmal written on the back of his team jersey - alluding to a cricketer who was not bought by any of the teams. Sharma explains if only he was a laptop, he would have found many buyers on Quikr.com. The film shows him turning into a laptop and buyers fighting over the same. This is followed by a voice over "Bech daal… Quikrrrrr' and a 'SOLD' symbol on the laptop.
Two more ads with the same theme featuring 'Bopara' and 'Gibbs' have been created. While 'Bopara' turns into a mobile, 'Gibbs' turns into a bike.
Pranay Chulet, founder and CEO, Quikr, said, “The campaign explains to the audience of the largest TV event in India the benefits of selling things at the largest classified platform in India. It basically says they will find more buyers on Quikr and they’ll find them quikr.”
Raghu Bhat, founder director, Scarecrow Communications, explained, “A second saved is a second earned. When media costs are high, brands that can tell a story and create magic in 10 seconds will have the edge. This campaign is yet one more affirmation of our ability to create compelling content in minimum time.”
Sarvesh Raikar, creative director, Scarecrow, added, “We are happy to carry forward Quikr’s legacy of quirky humour through these topical ads. If you hear carefully, we are cheating on the words by saying IBL instead of IPL. The reason is - another campaign called IBL - Indian Becho League has been launched in a big way on radio.”
Client: Pranay Chulet, Aparna Mahesh
Creative: Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Ankit Dembla
Account Mgt: Arunava Sengupta, Sukhvinder Wilkhoo
Producer: Alankar Jain
Director: Vandana Kataria