Hyundai has rolled out a launch film for its SUV Creta. The film went on air on the day of the launch, 21 July.
Conceptualised by Innocean Worldwide, the film opens with an animation of the car getting assembled. The voice over says 'when high strength steel meets cutting-edge technology, perfection is created'. A man and a woman get into the assembled car. He says 'Let me show you the Creta life' and drives the car from the animated setting into the real world. Visuals of the car maneuvering past a horde of vehicles and road blocks to showcase its handling follow. The woman holds the man's hand, and tells him that it's her turn. The duo swap seats, as a voice over introduces the Creta.
Agency: Innocean Worldwide