Campaign India Team
May 11, 2016

Huggies interprets baby-talk for Mother’s Day, expresses their love for moms

Watch the film cocceptualised by Glitch here

Diaper brand Huggies launched a film for Mother’s Day conceptualised by Glitch.
The film features a series of babies being ‘interviewed’. The supers display the questions, which range from ‘What is your mama’s real name?’ to ‘What does your mama like to do?’ The kids’ expressions are interpreted through supers as answers, enlisting the special things a mother does, like staying up all night with the child, being the only person who can find something the kid has lost, and so on.
The central message follows: ‘We may not always say it, but you mean the world to us,’ followed by the brand wishing a Happy Mother’s Day ‘from and the baby boys and baby girls’.   
Campaign India

Related Articles

Just Published

3 hours ago

Ranbir Kapoor strikes up a bromance with Oppo AI

Famous Innovations' four-part series shows Oppo AI as actor Ranbir Kapoor's ultimate vacation companion, featuring AI Eraser 2.0 and more.

4 hours ago

‘We want to build some FOMO’: Wimbledon’s CMO on ...

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

6 hours ago

Staying a step ahead in the constant battle between ...

In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.

2 days ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.