Campaign India Team
May 11, 2016

Huggies interprets baby-talk for Mother’s Day, expresses their love for moms

Watch the film cocceptualised by Glitch here

Diaper brand Huggies launched a film for Mother’s Day conceptualised by Glitch.
The film features a series of babies being ‘interviewed’. The supers display the questions, which range from ‘What is your mama’s real name?’ to ‘What does your mama like to do?’ The kids’ expressions are interpreted through supers as answers, enlisting the special things a mother does, like staying up all night with the child, being the only person who can find something the kid has lost, and so on.
The central message follows: ‘We may not always say it, but you mean the world to us,’ followed by the brand wishing a Happy Mother’s Day ‘from and the baby boys and baby girls’.   
Campaign India

Related Articles

Just Published

3 hours ago

Instagram launches Reels in India

India is the fourth country, after Brazil, Germany and France, where this new format is being tested.

6 hours ago

Club Mahindra gets Ayushmann Khurrana to reminisce ...

Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team

6 hours ago

Deepika Warrier to join Diageo India as CMO

Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.