Viacom18 general entertainment channel COLORS, in association with Equal Rights Music Project, has launched a ‘peace anthem’ themed Kabootar on its digital and social platforms, on the occasion of Republic Day, 26 January 2016.
The music video anthem (top) uses Kabootar (dove / pigeon) as a metaphor for peace. The lyrics beckon the birds of peace down to earth, with people of different faiths eagerly expecting their descent from the high towers they inhabit.
The anthem has been conceptualised and written by Manish Bhatt, founder director, Scarecrow Communications.
Raj Nayak, CEO, said, “As a brand, COLORS has always showcased the different hues of human emotions, feelings and sentiments. However, as we drive global development to accomplish personal goals and ambitions, peace is something that the world has lost touch with. As a nation, India has always led the fight for global harmony and brotherhood, making the country’s 67th Republic Day the perfect launch pad for ‘Kabootar – A Peace Anthem’. We are happy to have partnered with the Equal Rights Music Project for this initiative and hope that it unites the nation to achieve peace.”
Bhatt underlined that the entire world needs peace, and ‘it’s high time we act on it’.
Eddie T Avil, who has composed the music, added, "Music has no boundaries, it works beyond the paradigm of languages and is understood by everyone. So what better way to convey a message that has to cross all borders than music? I dream of a world where everybody is equal, a world without war, poverty and terrorism and it was an honour to have been part of an important world message through music.”
In association with: Equal Rights Music Project
Conceptualised and written by: Manish Bhatt, founder director, Scarecrow Communications
Music: Eddie T Avil
Screenplay: Manish Bhatt, Lalit Sakurkar
Direction: Beeswaranjan Pradhan
Singers: Jigardan Gadhvi, Kunal Bhadra
Musicians: Omkar Patil (Harmonium), Vijay Jadhav (Tabla/Dholak), Vaibhav Panch (Bass Guitar), Tapas Ray (Mandolin/Oud /Saz)
Sound engineering: Kunal Dabholkar
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
17 hours ago
Takes total tally to 12