Goibibo has launched a campaign titled #SabkaYaarDegaHazaar (everyone’s friend will give thousand bucks) to highlight the brand’s feasible solution for hotel reservations. Conceptualised by MagicCircle Communications, the film explains the Rs 1000 instant discount offer that Goibibo offers on hotel reservations.
The film begins with three friends chatting about their hotel bookings for a Goa vacation. However, when one of them says that she’s found a good hotel for Rs 4000, which the three of them can split, the other friend reminds her that they’d still fall short of Rs 1000. Just then, the other friend tells her that Goibibo is giving them an instant discount of Rs 1000, making it the perfect budget for them.
The film is being aired on digital.