Goibibo celebrates those who get the max value from their purchases

Goibibo has launched a campaign titled ‘apna rule toh full vasool’ (our rule is full value for money) for its 'Daily Steal Deals' initiative.

 

The campaign has been conceptualised by MagicCircle Communications and consists of two films.

 

One film shows a man squeezing out toothpaste from a nearly empty toothpaste tube. Once he manages it, his family applauds his efforts to save. 

 

Similarly, the second film shows a man at a buffet with a plate full. He uses his partner's plate to fill more food and draws the applause of those near him.

 

 

Sunil Suresh, chief marketing officer, Goibibo said, “Today, India’s evolved travellers seek value-based offerings that allow them to make conscious travel choices, provide more flexibility and offer maximum benefits when planning or booking travel. Our new campaign has been designed to solve these demands of travellers by continuing to extend the highest value through steal-worthy daily deals for our hotel and flight bookers on the platform. #ApnaRuleTohFullVasool is a depiction of the common philosophy of any consumer who seeks maximum value and higher returns from any purchase –thus, becoming our campaign’s core idea, Travel Ka Full Vasool.”

 

Dheeraj Renganath, executive creative director, MagicCircle Communications, said, “Goibibo’s commitment to always delivering unbeatable value in travel, is only matched by the ingenuity of the Indian consumer in extracting value from everything. Hence, #ApnaRuleTohFullVasool is not just the brand’s ethos, but also a celebration of our consumer’s philosophy. We brought the idea alive by setting the brand conversation in the context of relatable, contemporary & endearing vasool moments.”