Campaign India Team
Nov 24, 2021

Goibibo celebrates those who get the max value from their purchases

Watch the films conceptualised by MagicCircle Communications here

Goibibo has launched a campaign titled ‘apna rule toh full vasool’ (our rule is full value for money) for its 'Daily Steal Deals' initiative.
The campaign has been conceptualised by MagicCircle Communications and consists of two films.
One film shows a man squeezing out toothpaste from a nearly empty toothpaste tube. Once he manages it, his family applauds his efforts to save. 
Similarly, the second film shows a man at a buffet with a plate full. He uses his partner's plate to fill more food and draws the applause of those near him.
Sunil Suresh, chief marketing officer, Goibibo said, “Today, India’s evolved travellers seek value-based offerings that allow them to make conscious travel choices, provide more flexibility and offer maximum benefits when planning or booking travel. Our new campaign has been designed to solve these demands of travellers by continuing to extend the highest value through steal-worthy daily deals for our hotel and flight bookers on the platform. #ApnaRuleTohFullVasool is a depiction of the common philosophy of any consumer who seeks maximum value and higher returns from any purchase –thus, becoming our campaign’s core idea, Travel Ka Full Vasool.”
Dheeraj Renganath, executive creative director, MagicCircle Communications, said, “Goibibo’s commitment to always delivering unbeatable value in travel, is only matched by the ingenuity of the Indian consumer in extracting value from everything. Hence, #ApnaRuleTohFullVasool is not just the brand’s ethos, but also a celebration of our consumer’s philosophy. We brought the idea alive by setting the brand conversation in the context of relatable, contemporary & endearing vasool moments.”
Campaign India

Related Articles

Just Published

5 hours ago

Year-ender 2021: 'TV and digital will grow and ...

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

5 hours ago

Swapan Seth appointed executive director at Rediffusion

Last full-time stint was as co-founder of Equus Advertising

17 hours ago

Srinivasan Swamy elected as AFAA's chairman

Announcement made during the general body meeting on 1 December

20 hours ago

Deloitte India partners with News Broadcasters ...

This alliance will launch an integrated performance and rewards forum for the news media industry