Travel portal goibibo.com has launched a campaign positioning itself as the preferred online travel agent with new tagline ‘Bookings Done Dona Done Done’. The ad went on air on 11 February.
The campaign created by JWT Delhi features a young man dancing his way through various features on goibibo’s website. A voice over focuses on features like ‘Fastest booking’, ‘Instant refund’ and ‘Lowest hotel prices’. Simultaneously, visuals shows the man dancing and singing while exploring the different sections on the portal. Film ends with its logo and tagline ‘Go to goibibo.com, Bookings Done Dona Done Done’.
Sanjay Bhasin, CEO, Goibibo.com, said, “Through the new TVC, we aim to really pin down our unique offering as an Online Travel Agent (OTA). It highlights the fact that while other players in the market are also involved in giving incentives and better bargains to win the consumer trust, we would rather concentrate on simplifying and streamlining the entire travel booking experience. The USP of our site is the assurance of easy, convenient and trustworthy bookings which is what makes us gain relevance and credibility among others.”
Udayan Chakravarty, creative director, JWT Delhi, said, “You don't go to a travel bookings site for memories. You got actual travel for that. You don't go to it for developing an urge for travelling. Your life, personal or professional, needs to do that for you. You don't go to it for this that and the other. You go to it just to get the travel booking done. The ad cuts through the white noise and says just that.”
Creative agency: JWT Delhi
ECDs: Sundar Iyer and Vinayak Gaekwad
CDs: Rohit Dhamija and Udayan Chakravarty
Planning: Megha Manchanda
Servicing: Neetika Aggarwal, Akshat Singh, Shashwat Varma
Production house: Boot Polissh Films
Director (film): Siddharth Sikand
Producer: Amrita Mahindroo