Campaign India Team
Apr 12, 2017

Goafest 2017: India has a natural advantage in branding, says Laura Ries

Ashish Bhasin, chairman and CEO, Dentsu Aegis Group, South Asia in conversation with Laura Ries

Before she addressed the delegates at Goafest 2017, we at Campaign India got Ashish Bhasin, chairman and CEO, Dentsu Aegis Network, South Asia to interview Laura Ries, co-founder, Ries & Ries, marketing strategist and a best selling author.

In this interview, Ries talks about how India has a natural advantage in branding thanks to Bollywood and highlights the one thing that Indian advertising should take away from the event and her session. 

Campaign India

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