Fox unveils new campaign for revamped channel

WATCH the campaign created by Grey Worldwide for Fox History & Traveller here

wide player in 16:9 format. Used on article page for Campaign.

FOX History & Traveller (FHT), earlier known as FOX History & Entertainment, has unveiled its new look along with an advertising campaign to reflect its new positioning and content. The channel, with its new philosophy, ‘Fun is in the journey’ has also announced a line-up of new shows including international as well as local productions. Grey Worldwide has worked on the new marketing campaign for the revamped channel.

Commenting about the channel’s evolution, Keertan Adyanthaya, managing director, Fox International Channels India said, “With FOX History & Traveller, our aim is not only to become a leader in the genre but offer exciting and never-before travel experiences to our viewers. Through innovative on-air formats, exhilarating on-ground and on-line promotions, and relevant associations in the travel space, we promise a lot of fun to our viewers and novel engagement opportunities to our advertising partners.”

The change in the channel’s content offering started in January this year, with the introduction of a dedicated Traveller Band, followed by the re-naming in May. Grey India has conceptualized the creative campaign, ‘This journey is fun’ featuring the channel’s new on-air faces, Purab Kohli, Sugandha Garg and Indrani Dasgupta. The campaign includes a host of tvcs, outdoor and online initiatives. 

“We have received an extremely encouraging response to our new programming and the change in branding, in the last few months. Our channel share has increased and the viewers have enjoyed the treatment we render to travel. The new packaging, the advertising campaign and a whole new fresh approach to the channel are further steps in the right direction, solidifying our commitment to the travel genre. And we plan to keep up the freshness all year long, with bigger better ideas,” added Debarpita Banerjee, vice president – marketing, Fox International Channels India.

Credits:

Client: FOX History & Traveller

Agency: Grey Worldwide

Chief creative officers: Malvika Mehra, Amit Akali

Creative team: Akanksha Seda, Debarpita Benarjee, Vishnu Shrivatsav, Amit Shankar, Ankur

Kalita, Deepak Sharma

Planning: Divya Pratap Mehta

Account management: Sanghamitra Chakraborty, Partho Chakrabarti, Ketan Desai

Director: Akanksha Seda
 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

1 day ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

1 day ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

1 day ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.