FairPlay gets seven stars to 'keep playing'

Watch the film conceptualised by Zebra Crossing

Aug 29, 2022 11:49:00 AM | Video | Campaign India Team Share - Share to Facebook

FairPlay News has rolled out a campaign titled 'Khel Ja' (keep playing).
 
Conceptualised by Zebra Crossing, the film features MC Mary Kom, Mithali Raj, Saina Nehwal, Eoin Morgan, Kiara Advani, Ranbir Kapoor and Sunil Narine. With clips of each of the celebrities, the voiceover states that no matter what challenges one faces during a career journey, one must not give up, but keep playing. The athletes and actors urge viewers to embrace themselves by being proud of their work, passions, and achievements. 
 
Ramesh Damodaran, founder and chief creative officer, Zebra Crossing, said, "It was an honour to be working on this campaign for Fairplay News. ‘Khel ja’ not just inspires the young generation to keep going after their dreams but also states that anyone, at any age can live the life they want. We are extremely proud of the message that we send across and hope that it changes many lives.”
 
Fairplay is a multi-vertical group with a presence in news, online betting and fantasy gaming, among others.
 
The film is on-air on television during the ongoing Asia Cup.
 

RELATED ARTICLES

Toon in with Dhananjay

6 months ago| article

Toon in with Dhananjay
Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer

6 months ago| article

Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer
Rediffusion to handle Tata Power's creative, media and digital mandate

6 months ago| article

Rediffusion to handle Tata Power's creative, media and digital mandate