Watch the films conceptualised by Lowe Lintas here
Samsonite India has rolled out a campaign featuring Amitabh Bachchan, Mithali Raj and Yuvraj Singh. The campaign has been conceptualised by Lowe Lintas.
The trio appear in a film each, which shows how they took on life's challenges and emerged successful. This is compared to the strength Samsonite bags show on being tested.
The films featuring Bachchan and Singh released two weeks ago, while the film in which Raj features released on 28 December.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
SOUNDING BOARD: Independent advertising agency Bang In The Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign consulted industry experts to gauge whether the agency's decision to pursue legal action was justified.
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
