Campaign India Team
Sep 19, 2022

Myntra leaves Kiara Advani and Ranbir Kapoor on pause as director Farah Khan browses through collection

Watch the film conceptualised by Tilt Brand Solutions here

Myntra has rolled out a campaign for its 'Big Fashion Festival' which features Farah Khan, Kiara Advani and Ranbir Kapoor.
Conceptualised by Tilt Brand Solutions, the film opens with Advani and Kapoor shooting for a film directed by Khan. Both of them are waiting for the 'action' cue from Khan, who doesn't do so since she's busy browsing through the Myntra sale on her phone. 
Nandita Sinha, CEO, Myntra, said, “The Big Fashion Festival brings families and loved ones together, with fashion playing a pivotal role in the festivities. This year’s marketing campaign is to highlight the magnanimity of the Big Fashion Festival, showcasing that no reason is bigger for the attention of people across the nation, not even the much-loved celebrities, than this event itself for the festivity. With this campaign, we aim to penetrate our reach to every nook and corner of the country and strike a chord with the fanbase of much beloved superstars Ranbir Kapoor and Kiara Advani."
The film is running across TV, social and digital. 
Brand: Myntra
Brand team: Kejal Parekh, Vivek Abraham, Sridhun Purushothaman, Simran Gagnani
Creative agency: Tilt Brand Solutions
Director: Vishwesh Krishnamurthy
Producer: Bhavin Gajria
Production house: Corcoise Films 
Cinematographer: Swapnil Sonawane
Photographer: Suresh Natarajan/Rahul Jhangiani
Campaign India

Related Articles

Just Published

6 hours ago

IIM Mumbai opens submissions for a new PR agency

The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.

7 hours ago

Brand ambassador round-up: Week of 15 April

Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham, Uorfi Javed and more, in this week's brand ambassador round-up.

7 hours ago

Omnicom posts 4% organic growth in Q1, beats ...

The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.

7 hours ago

Sustainable branding in the age of climate ...

There's nowhere to escape for brands when it comes to sustainability today, as the conscious consumer pushes organisations to do more and better. SRV Media's Vikram Kumar opines.