ITC Sunfeast Dark Fantasy has rolled out two films for the second leg of its campaign 'Din Khatam, Fantasy Shuru' (the day ends, the fantasy begins).
The film aims to proposition their video call background offerings the 'Call it a day collection' for consumers. The background comes with quirky messages that give subtle hints to managers or teachers that the person on the other end of the video call's day has come to an end.
Conceptualised by the in-house team of ITC, the film aims to encourage its viewers to wrap up their day and end it on time, to maintain a better work-life balance. The film will also be accompanied by 360-degree communication pieces.
The film is rolled out in both English and Hindi featuring actors, Ayush Mehra and Yashaswini Dayama.
The first film showcases a college student looking to finish up a day filled with online classes. The second film features a corporate employee on the last video call for the day. Both films have a voiceover that asks the character, 'How do you say that your day is done, without actually saying it?' To which the narrator in the film replies: 'Sunfeast Dark Fantasy's new range of fun and quirky video call backdrops.'
Ali Harris Shere, chief operating officer, biscuits and cakes cluster, foods division, ITC, said, “Each person goes through their own set of challenges every day. And we understand that people need to switch off and relax at some point. Through this activation, we encourage people to take their deserved time off and unwind at the end of every day with Sunfeast Dark Fantasy. When brands are relevant in consumers lives, they grow; and Dark Fantasy wants to help consumers find their moments to indulge in their little fantasies.”