ITC Sunfeast Dark Fantasy has appointed Shah Rukh Khan as brand ambassador and rolled out a campaign featuring the actor.
Titled 'Sunfeast Dark Fantasy - Har Dil Ki Fantasy' (Sunfeast Dark Fantasy is the fantasy of every heart), the campaign consists of a film conceptualised by FCB Ulka. The film is based in a salon. A lady eats a Choco Fills cookie, post which she's in 'fantasy land' as Khan appears and styles her hair, applies makeup and tends to her nails. That fantasy comes to an end soon and a lady seated next to her looks at her confused. That's when the lady gives her a pack of Dark Fantasy.
Ali Harris Shere, chief operating officer, biscuits and cakes cluster, ITC Foods Division, said, "We are supremely excited to have the king of Bollywood, Shah Rukh Khan, as the face of Sunfeast Dark Fantasy. He is an iconic figure. His charm, sophistication, and larger than life persona makes him the ideal choice to represent the brand. With this association, we are confident of elevating the brand's presence and further reinforce its connection with consumers. Together, we aim to take people on an extraordinary journey that celebrates their fantasies, making it a memorable experience."
Romi Nair, national creative director, FCB Ulka, said, “We know that everyone fantasizes and “Har Dil ki Fantasy” is born out of that insight. This campaign encourages everyone to take 'flights of fantasy' and come back alive. And to bring this idea to life, who better than Shah Rukh Khan who is the Fantasy of India. The campaign brings Shah Rukh Khan in an avatar that we all love him for. He will charm India with this campaign.”
The film will be rolled out across the country in eight different languages.