Emirates showcases destinations; invites new age travelers to experience them

Emirates has released a new brand campaign to build awareness of its network strength across Europe, America and Africa.

The campaign, created by DDB Mudra, consists of three TVCs besides print ads.

The TVCs showcase destinations Emirates flies to, with activities one can do in these countries. They also highlight the brand’s award-winning services and hospitality. Through the advertisements, Emirates looks to encourage people to not only visit these destinations, but to explore the best these countries have to offer.

Commenting on the campaign, Meeti Shroff, associate creative , DDB Mudra Mumbai, said, “Charged with the mandate of showcasing Emirates' international destinations, our new campaign brings alive the global network by encouraging travelers to embrace new experiences, people and places, and to be inspired by the world they live in."

On the consumers targeted with the campaign, Shroff added, "It appeals to new age travelers who aren’t defined so much by their nationality, as their comfort in, and openness to the varied cultures of the world. Tapping into universal themes set in the context of the continents Emirates flies to, it urges people to return richer from their travels."

The TVC is currently on air in India.

Credits

Client: Emirates

Creative agency: DDB Mudra Mumbai

Emirates marketing: Shilpa Talreja, Kavesh Kundapurkar

Creative: Venkatagiri Rao, Meeti Shroff, Kudrat Pardiwala, Swati Ravi Nain, Ayush Marathe

Account management:  Yugandhar Madidi, Raaj Arora, Shambhavi Mishra, Shrila Jhaveri

Planning: Aditya Kanthy, Toru Jhaveri, Sanchari Chakrabarty

Agency production team: Vishal Sane, Pravin Misal

Music director: Dhruv