Campaign India Team
Jul 14, 2015

Eid Mubarak: Coca-Cola lights up the skies with the spirit of kindness

Watch the ad film conceptualised by Soho Square Pakistan here

The holy month of Ramadan is drawing to a close and we’ve been treated advertising from the region that’s emotional and endearing.  Coca–Cola Pakistan has rolled out an ad film that has received a fair bit of attention on social media. The film has been conceptualised by Soho Square Pakistan.
A voice over sets the tone saying, “Aaj bhi acchai har taraf chamakti hai” (Even today, goodness shines all around us) as a group of young children catch a glimpse of a Chinese lantern drifting above them. The youngsters begin to chase the lantern, and in the process witness the kindness society is capable of. A young man gives the shoes he is wearing to a homeless person. A group of youngsters in a celebratory mood lift up one of their friends, who is in a wheelchair. The children are surprised to see that with every act of kindness, the number of lanterns in the sky increases. Elsewhere, Coca-Cola trucks hand out drinks. As the sky gets inundated with lanterns, a female voice over surmises: "Joh har achchai roshni ki tarah chamke, toh pura aasman roshan ho jaaye" (When every act of goodness shines bright, the sky will light up). 
Client: Coca-Cola 
Creative agency: Soho Square Pakistan
Campaign India

Related Articles

Just Published

10 hours ago

upGrad urges workforce to grow with specialisation ...

Watch the film conceptualised by The Womb here

11 hours ago

Fortnite maker launches an epic games battle ...

Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.

11 hours ago

Weekend Wrap: 14 August

In the news: eBikeGo, ET Medialabs, Gozoop, Madarth, Melange by Lifestyle, TheSmallBigIdea, Yellophant Digital