Eid Mubarak: Robi Bangladesh salutes honesty

Bangladeshi mobile operator Robi Axiata has rolled out two films for the holy month of Ramadan. The theme of honesty drives the films, with the story of an upright official and his family. The campaign has been conceptualised by ADCOMM.

 

Morshed gets ready to leave for work when his wife reminds him that Muna (their daughter) wants a new phone. She makes the point that their daughter never asks for anything, urging him to get it for her.

 

The protagonist is pensive as he peers into other people’s phones while taking the bus to office. In office, he is pursued by two people who want him to sign a document, in exchange for a bribe. He is coaxed saying 'Think of it as a gift from your little brother for Eid' by the pursuers, and encouraged by his own colleagues. Morshed recalls his daighter's wish, and almost signs on the document, before his conscience pulls him back. He refuses. When the dejected father tells his daughter that he could not get her new phone, she understandingly consoles him. The film ends with the voice over saying, “Ignite the power of honesty.”