Amul, from GCMMF, has launched the film made by the winner of the latest edition of its 'My Eat Milk Story' online.
The film went live on the brand's social media pages on 30 January 2016.
It tells the story of a young boy and girl at a restaurant, seated alone at adjacent tables. They discover that they are ordering the same things – Amul Cheese Paratha, Amul Butter and Amul Dahi. The boy starts looking at her admiringly. Through identical waiters attending to the two tables, he passes a tissue to the girl, asking her if she would like ice cream. Her initial angry reaction gives way to reciprocation, as she slides a bar of Amul Milk Chocolate towards him. The film shifts from black and white to colour as the couple enjoy a bar of ice cream together. The brand signs off with the message 'Dil. Dosti. Khaana'.
Credits (To be updated)
Crowdsourced film via: Amul 'My Eat Milk Story' contest
Creative: Ashish Goyal