In this video, produced in partnership with creative agency Team Darwin, Marketing speaks with Jan Gooding, group brand director at Aviva, Pete Markey, CMO at the Post Office, and Richie Jones, group head of ecommerce (digital) at EWM.
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Watch the films conceptualised by BBDO India here
The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.
Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes