Campaign India Team
Feb 26, 2025

Dhoni’s chill versus CarryMinati’s chaos—Cleartrip finds your vibe

Its latest ad uses the cricketer and YouTuber’s playful contrast to showcase its Explore Hotels by Vibe feature—because travel is all about the right mood.

Cleartrip, a Flipkart company, is taking a fresh approach to hotel booking with the next phase of its ‘Explore Hotels by Vibe’ campaign. The latest film brings together two unexpected yet compelling personalities—cricketer MS Dhoni and YouTuber CarryMinati—to showcase how finding the right vibe can make all the difference in travel.

In the film, CarryMinati, known for his high-energy and unfiltered persona, attempts to match Dhoni’s legendary composure—only to realise that not every setting is meant for him. The contrast humorously plays out, reinforcing Cleartrip’s core message: just like in travel, the right vibe matters.

Tavleen Bhatia, chief marketing and revenue officer at Cleartrip, said, “At Cleartrip, we believe the right vibe can transform a trip. Some travelers seek high-energy experiences, while others prefer a slow, relaxing escape. MS Dhoni and CarryMinati bring to life this contrast in our latest campaign, proving that no matter your travel style, there’s a perfect hotel waiting for you.”

Cleartrip will continue to add more destinations as part of this new hotel discovery feature and improve the experience based on users’ feedback. It also intends to tackle a key OTA challenge—simplifying hotel discovery by curating stays based on mood and experience. This innovation makes travel planning seamless while catering to a varied audience.

Campaign’s take: What happens when MS Dhoni’s cool-as-ice persona collides with CarryMinati’s hyperactive energy? Cleartrip’s latest ad film turns this oddball duo into the perfect metaphor for its Explore Hotels by Vibe feature—because, much like Dhoni and CarryMinati, no two travellers seek the same experience.

The ad’s genius lies in its self-aware humour. Dhoni and CarryMinati, both seemingly clueless about what they’re waiting for, throw around wild guesses about Cleartrip Vibe. CarryMinati, true to form, even cheekily hints at the eternal struggle of YouTubers landing celebrity collaborations. The playful contrast highlights a fundamental shift in travel: It’s no longer just about the where but the how it makes you feel.

With the Explore Hotels by Vibe feature, Cleartrip ditches the endless scrolling and second-guessing. Whether you’re in the mood for an action-packed getaway or a laid-back retreat, the platform curates stays that fit seamlessly. The ad smartly weaves this into Dhoni and CarryMinati’s banter, making hotel booking look less like a task and more like a tailored experience.

Best part? CarryMinati being unapologetically himself—because if Cleartrip can help someone match Dhoni’s chill, it can find the perfect stay for anyone. #DhoniMinati may not sync, but your travel plans sure will.

Source:
Campaign India

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