hospitality

Jun 10, 2025

Hilton readies ‘connected story’ in latest Asia expansion push

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

Feb 26, 2025

Dhoni’s chill versus CarryMinati’s chaos—Cleartrip finds your vibe

Its latest ad uses the cricketer and YouTuber’s playful contrast to showcase its Explore Hotels by Vibe feature—because travel is all about the right mood.

Dec 30, 2024

Can 'Go Get It' entrench ibis strongly on India's hospitality map?

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to millennial and gen Z travellers.

Nov 25, 2024

EXCLUSIVE: Hilton eyes India for next travel card revolution

With successful launches in Japan and South Korea, the global hospitality chain plans to merge loyalty and financial convenience in India’s booming UPI ecosystem.

Nov 20, 2024

Sizzle beyond the plate: Branding fuels restaurant success

Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.

Oct 15, 2024

Marriott’s winning formula: Merging culture, loyalty, and personalisation in its marketing strategy

Its VP marketing—South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across India and beyond.