Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Mar 25, 2014
Ceat drives home ‘trust tyres, not superstition’ message
Watch the ad film created by Ogilvy & Mather
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
_20221209044119.png&h=268&w=401&q=100&v=20250320&c=1)
The Work
Dec 09, 2022
Aamir Khan rides with Ceat
Just Published
Advertising
23 hours ago
Moves and Wins: Week of 14 July
The latest ad films and campaigns from brands like Famous Innovations, Digital Kong, Knauf India, Project Worldwide and more, in our weekly roundup.
Advertising
23 hours ago
Campaign roundup: Week of 14 July
The latest ad films and campaigns from brands like Britannia Bread, Fenesta, Maybelline, Helpage, GM Modular, Mother Sparsh and more, in our weekly roundup.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
23 hours ago
Two sides of the bed: Insured versus uninsured
Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.
PROMOTED
23 hours ago
Tech as the new creative calculus: Rethinking ...
India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.
