Cannes Lions 2014: Edelman’s PR Lions Grand Prix
Chipotle Mexican Grill’s The Scarecrow campaign, created along with Creative Artists Agency LA, bagged the top honour
Jun 17, 2014 03:45:00 PM | Video | Danny Rogers Share -
Edelman New York, along with Creative Artists Agency Los Angeles, has won the PR Lions Grand Prix and a Gold Lion for its work on Chipotle Mexican Grill’s The Scarecrow campaign.
Launched last September, the campaign consisted of an animated short and affiliated mobile video game. Its goal was to notify “a broader audience” about the details of industrial farming, such as processed food, animal confinement, the use of growth hormones, and toxic pesticides. Another goal was to make the public aware of alternatives, according to The Scarecrow website.