BoroPlus Antiseptic Cream has rolled out a TVC featuring Bollywood actors Amitabh Bachchan and Kangana Ranaut. The film has been conceptualised by Rajkumar Hirani and World Without Walls.
It opens with the stars taking a break between takes on a shoot. Ranaut is reading a book as Bachchan adjusts his makeup. She asks him to recite a dialogue from his movie Shahenshah. When he half-heartedly does, she asks him to do it with the right intonation. He does so again. Ranaut whistles in appreciation and then asks him for more dialogues. Bachchan protests, pointing out that none of the iconic dialogues she asks him to recite are his. He pulls out a tube of BoroPlus cream and asks Ranaut, “Deviji kya main aapko BoroPlus Cream lagta hun? Sab actoron ka kaam main hi karunga? (Do I look like BoroPlus that I'll do all the work of other actors here?) The product and its multiple uses are introduced, with Ranaut playing the model.
The campaign also consists of print, outdoor, digital and cinema legs. The TVC will go on air in October.
Client: Emami Limited
Creative team: Rajkumar Hirani, World Without Walls
Director (film): Karan Narvekar
Producer: Rajkumar Hirani
Production House: Canvas Films