BMW has rolled out an ad film to support its X range of SAVs. The ad film has been conceptualised by Ogilvy and Mather.
The ad film is a showcase of BMW’s X range cars as they pass through varied terrain and settings, leaving an ‘X’ mark wherever they go. The ad film ends with a voice over stating, “Leave your mark with X Drive, the intelligent all-wheel drive system from BMW”.
Frank-E. Schloeder, director marketing, BMW India, said, “The ‘Leave you mark’ campaign represents the go-getter attitude of the modern day Indian in life and on the road. And it blends in perfectly with the BMW X range, an embodiment of boldness in design and performance. We believe that this campaign will appeal to our discerning, status-oriented consumer who demands more than just a luxurious car for his everyday journeys.”
Kapil Arora, president – branch head, Ogilvy & Mather North, added, “The BMW X range has stood for luxury with the heart of superior performance. We’ve taken this one step further and are telling our consumer that he has the whole world out there, waiting to be conquered. And now he has the perfect companion for it.”
Ajay Gahlaut, executive creative director, Ogilvy & Mather, said, “Positioning an iconic product like the BMW X brand in India was an exciting challenge. Having known the thrill of driving one for a few years now, I can vouch for how dominating these cars can be. That’s why our film showcases the X range at its dominating best.”
Credits
Client: BMW
Creative agency: Ogilvy & Mather, Gurgaon
Executive creative director: Ajay Gahlaut
Senior creative director: Jossy Raphael
Associate creative director: Jonathan George, Kushager Tuli
Account management
Senior vice president: Vishwajeet Singh Rana
Vice president: Kabir Singh Baidwan
Account director: Aditi Sobti
Group account manager: Sanjana Arora
Planning director: Prashant Halbe
Production house: Flying Pigs
Production executive producer: Salil Khurana
Producer: Suhana Sharma
Director: Ehsaan Bhatti
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