Blue Star has rolled out a new film to showcase the VRF (variable refrigerant flow) system in its air conditioners. The film has been conceptualised by FCB Interface.
The film is set in Blue Star's research centre. As technicians are at work, a remote controlled gadget in the shape of a insect with cameras breaks in through a vent. The images from the camera are being transmitted to three men in a van seeking information on technology used by Blue Star. The three men seem to be successful in garnering the required data until a scientist spots the insect and thwarts it with a book in hand. The voice over says, "When you make the most advanced VRF air conditioning system ever, you can expect some unnecessary attention." The film ends with the Blue Star sign off.
Robby Mathew, chief creative officer, FCB Interface, said, “The brief for Blue Star’s VRF IV Plus was particularly challenging. We had to spin a story with an engaging plotline that also showcased four important features of the product. After many brainstorming sessions within the agency and with the client, we came up with a plot that takes off on hi-tech spy thrillers, has the quirky Blue Star touch and does full justice to a product that’s truly cutting edge.”
Billing Blue Star VRF IV Plus as the "first ‘Made In India’ 100 per cent inverter VRF system," B Thiagarajan, joint managing director, Blue Star, said, “With this product, we have proven that an Indian manufacturer equipped with the right technology and robust research and development capabilities can develop a product that is best-in-class and can challenge any product globally. And our ad film communicates this effectively."
Client: Blue Star
Agency: FCB Interface
National creative director: Robby Mathew
Account management: Ruchita Purohit, Manoj Ramrakhiani, Subham Chowdhury
Creative team: Sricharan C, Srijith Nambiar, Adith Fernandes
Agency producers: Alpa Jobalia, Ashish Barot
Production house: Future East Films
Director (film): Ashim Ahluwalia