Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Dec 21, 2023
Bisleri gets Deepika Padukone to 'drink it up', with a focus on going global
Ahead of the launch of Bisleri International's campaign featuring its first-ever global brand ambassador, Deepika Padukone, its head of marketing, Tushar Malhotra discusses the company's shift in marketing strategy
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Marketing
Aug 03, 2023
Deepika Padukone for Dyson
Marketing
Apr 27, 2022
Deepika Padukone for Nua
Just Published
Advertising
1 day ago
No internet, no problem: AI dials up Bharat
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Magna forecasts a 7.7% increase in India’s adex for ...
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Advertising
2 days ago
WPP global comms boss Chris Wade steps down
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
Marketing
2 days ago
Cookies crumble, privacy prevails: Marketing’s new ...
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.
