Bharti AXA Life promises 'confusion ka end', pitches Invest Once

Watch the ad film conceptualised by Publicis here

Nov 17, 2015 09:06:00 AM | Video | Campaign India Team

Bharti AXA Life Insurance has rolled out a campaign conceptualised by Publicis for its Invest Once policy.
The film features a young couple confused about investment options. It opens with the duo getting on a bike. The lady asking the man if he's thought about savings. He has given it a thought, but admits to being confused. As he says that, a postman comes by on a cycle and tells him to invest in FDs. The man looks happy with the suggestion, but his wife says that the returns will not be tax-free. The man is visibly confused again, even as a 'confusion-confusion' soundtrack plays in the background. Next, at a traffic signal, another couple suggest that they should invest in gold. Again, the man's joy is shortlived as his wife points to the cost of the precious metal. The third piece of unsolicited advice comes from an electrician atop a street lamp. When he suggests that they should invest in the market, the lady reminds them of the surprises the market could throw up. The confusion ends with the introduction of Bharti AXA Life's Invest Once scheme, whose benefits are extolled before the film wraps up. 
The TVC went on air on 17 November 2015.
Client: Bharti Axa
Creative agency: Publicis
Managing director and CCO: Bobby Pawar
Client servicing: Paritosh Srivastava, Chandan Jha
Production house: Tubelight Productions
Director (film): Prashanth Sippy