Bharti Axa Life Insurance appoints Archit Shankar

Bharti Axa Life Insurance has announced the appointment of Archit Shankar as head of marketing and corporate communication.

 

He will be responsible for the life insurance company's marketing strategies and digital customer acquisition. Furthermore, Shankar aims to optimise the brand's channel marketing, safeguard its consumer rights, and elevate public relations initiatives.

 

He moves from NIIT, where he was head of marketing - career education business. 

 

Nitin Mehta, chief customer officer and head – marketing, digital and online Sales, Bharti Axa Life, said, “We are thrilled to welcome Archit to our team as head of marketing and corporate communication. We believe that his profound background and expertise in marketing strategy will be invaluable as we continue to pursue our growth plans. Given our goals for the company, we are confident that he will play a pivotal role in aiding us to achieve our objectives.”

 

Shankar said, “The Indian life insurance sector is poised for substantial expansion, and Bharti Axa Life is resolute in its commitment to be an integral part of this growth trajectory. I'm looking forward to working with the team in strengthening the brand's expansion goals and maximising new growth avenues."

 

In a career spanning over 16 years, he has also worked with Max Bupa Health Insurance and TNS, among others.