Bharti Axa Life Insurance appoints Vidya Balan as its brand ambassador

Aims to strengthen the brand's #DoTheSmartThing narrative with this association

Mar 01, 2022 03:10:00 PM | Article | Campaign India Team

Bharti Axa Life Insurance has announced the appointment of actor Vidya Balan as brand ambassador.


With this partnership, Balan will aim to strengthen the brand's core values and deepen the #DoTheSmartThing narrative promoted by the brand. 


Parag Raja, managing director, CEO, Bharti Axa Life Insurance, said, "Vidya Balan has been a challenger in her field, expressing herself authentically and has always questioned stereotypes. She has excelled in bringing compelling and unique narratives to life on screen and is self-made, reliant, and audacious- values that strongly resonate with Bharti Axa Life as a brand. We believe in long-term relationships and are excited to bring Vidya on board to further our goal of broadening life insurance penetration across India.”


Geetanjali Kothari, head of marketing, Bharti Axa Life Insurance, said, “At Bharti Axa Life, our brand promise is to #DoTheSmartThing, and we believe in empowering customers to make better choices through all our offerings and initiatives. We are excited to bring Vidya on board and look forward to an enriching partnership with her. We believe that our association will help us strengthen awareness around the category and build a more meaningful and purpose-driven connect with our customers.