Arun Ice Creams, from the house of Hatsun Agro, has launched a multi-film campaign at the onset of summer conceptualised by Iced Pepper Creative Designz.
Five of the 15-second films, each promoting a product, went on air in mid-March in the markets of Tamil Nadu, Andhra Pradesh and Karnataka.
The common thread across the five films is a craving for the ice cream experienced by a character (mostly a young child), while witnessing someone else enjoying the product. A jingle in the voice of a child adds to the theme saying ‘Can’t take my eyes off you’. One of the films even features a family watching TV while devouring the ice cream, and the on-screen action hero unable to take his eyes off them, thanks to the ice cream.
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