Campaign India Team
Mar 23, 2016

Arun Ice Creams captures craving, demonstrates delight

Watch the ad films conceptualised by Iced Pepper Creative Designz

Arun Ice Creams, from the house of Hatsun Agro, has launched a multi-film campaign at the onset of summer conceptualised by Iced Pepper Creative Designz.
Five of the 15-second films, each promoting a product, went on air in mid-March in the markets of Tamil Nadu, Andhra Pradesh and Karnataka.  
The common thread across the five films is a craving for the ice cream experienced by a character (mostly a young child), while witnessing someone else enjoying the product. A jingle in the voice of a child adds to the theme saying ‘Can’t take my eyes off you’. One of the films even features a family watching TV while devouring the ice cream, and the on-screen action hero unable to take his eyes off them, thanks to the ice cream.
View the other films here:


Client: Hatsun Agro

Brand: Arun Ice Creams

Creative agency: Iced Pepper Creative Designz

Produced and directed by: IRIS Films


Campaign India