Greenply Industries has roped in Arjun Rampal for its latest TVC for Greenply Plywood. The film has been created by Ogilvy & Mather and looks to bring out Greenply's 'Forever New' positioning.
In the film, Rampal plays the role a magician called Shaurya. The ad shows Rampal starting his career as a small-time village magician and rising to win international fame. The film then shows his success as a magician, until one story that breaks out about people doubting his skills. Rampal returns for 'One last show' in which, he shows his skills with his magic box once again. This time, an old and ageing Rampal is shown getting into the box, and returning as a young man.
Commenting on the new TVC, Anamika Nath, AVP, marketing (ply and board division), Greenply Industries, said, "We have retained the proposition of durability, which is a category benefit, and with which Greenply Plywood is strongly associated with, and have tried to create a distinct emotional flavour by personifying the brand. The magician and his box together communicate the core promise of timelessness”.
The film went on air on 20 February 2013.
Client: Greenply Industries
Agency: Ogilvy & Mather
Production house: Joshua Tree Films
Director: Mark Wikins
Director of photography: Shetu
Music composer: Rupert Fernandez