Campaign India Team
Feb 21, 2013

Arjun Rampal stays ‘Forever new’ thanks to Greenply Plywood

WATCH the ad film created by Ogilvy & Mather here

wide player in 16:9 format. Used on article page for Campaign.

Greenply Industries has roped in Arjun Rampal for its latest TVC for Greenply Plywood. The film has been created by Ogilvy & Mather and looks to bring out Greenply's 'Forever New' positioning.

In the film, Rampal plays the role a magician called Shaurya. The ad shows Rampal starting his career as a small-time village magician and rising to win international fame. The film then shows his success as a magician, until one story that breaks out about people doubting his skills. Rampal returns for 'One last show' in which, he shows his skills with his magic box once again. This time, an old and ageing Rampal is shown getting into the box, and returning as a young man.

Commenting on the new TVC, Anamika Nath, AVP, marketing (ply and board division), Greenply Industries, said, "We have retained the proposition of durability, which is a category benefit, and with which Greenply Plywood is strongly associated with, and have tried to create a distinct emotional flavour by personifying the brand. The magician and his box together communicate the core promise of timelessness”.

The film went on air on 20 February 2013.

Credits:

Client: Greenply Industries
Agency: Ogilvy & Mather
Production house: Joshua Tree Films
Director: Mark Wikins
Director of photography: Shetu
Music composer: Rupert Fernandez

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

8 hours ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

9 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

10 hours ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

11 hours ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.