Aquaguard refreshes proposition with the ‘sound of good health’

Water purification company Eureka Forbes has launched a campaign ‘Sehat ki awaaz’ (Sound of good health) for its flagship brand Aquaguard. The campaign created by Triton Communications aims to educate consumers about the nutrition and health aspects of drinking water.

The TVC features a mother comforting her son who complains of a tummy ache. The film then focuses on Aquaguard water purifier and emphasises that the ‘Paani ka doctor’ (Water’s doctor) maintains the minerals and nutrients so as to provide water that is not only pure but also healthy. The minerals and nutrients are symbolised by the ‘Sound of good health’ proposition.

On the campaign, Marzin R Shroff, CEO, direct sales and marketing head, Eureka Forbes, said, “Water contains important minerals like calcium, sodium, potassium, magnesium and many more which are unequivocally essential for human health. Our ‘Sehat ki awaaz’ ad campaign educates consumers about nutrients in drinking water that is essential for good health, a core offering of our brand Aquaguard, ‘Paani ka doctor’. Eureka Forbes believes that pure and safe drinking water is the birth right of every individual and Aquaguard is our offering to the huge consumer base.”

Renton D’Sousa, CEO and national creative director, Triton Communications, added, “Aquaguard has not only emerged as leader but ultimate solution provider in the area of drinking water. The brand was positioned as the ‘expert advisor’ and hence derived to the positioning of ‘Paani ka doctor’. To reinforce this change from ‘purity to nutrition’, Aquaguard Paani ka doctor has now positioned itself as the ‘healthiest water on earth’. Aquaguard’s new communication will play catalyst in creating awareness among consumers about the health benefits associated with drinking water.”

The campaign will straddle television and print media.

Credits

Client: Eureka Forbes (Aquaguard)

Creative agency: Triton Communications

CEO and national creative director: Renton D’Sousa