Aquaguard is the real minerals galore for Madhuri Dixit

Aquaguard’s Eureka Forbes rolled out a campaign featuring actor Madhuri Dixit to highlight its active copper and zinc booster technology. 

 

Conceptualised by Taproot Dentsu India communications, the film showcases Dixit playing a double role - one of herself and the other of an elderly woman. Through the duo, the film highlights Aquaguard’s technological ability to purify water with the elements of copper and zinc. 

 

Marzin R Shroff, managing director, Eureka Forbes, said, “Aquaguard as we all know has always been a pioneer in water purification. With Copper and Zinc ionic infusion, our new range focuses on the goodness of both copper and zinc. We continue our endeavour of developing innovative technologies to meet the ever-changing needs of our consumers to build a healthier India.”

 

Yogesh Rijhwani, executive creative director, Taproot Dentsu India communications, said, “When we talk ‘Madhuri’ and ‘Aquaguard’, the one word that comes to mind is ‘legacy!’ It’s that legacy factor and the bond that India shares with both the actor as well as their home water purifier – that helped us shape this campaign. She was fabulous to pull this off with such ease – it was a pleasure to create this campaign!”

 

CREDITS: 

Agency: Taproot Dentsu India communications

Client: Eureka Forbes

Production house: YellowLifafa