Angel Broking’s latest brand campaign based on the thought ‘We for you’ aims to take forward the company’s promise of providing personalised service to customers.
The TVC created by Publicis Capital went on air on 12 November will be on air for a year. This is a four-part campaign with one conceptual ad and three product ads.
The campaign aims to reinforce Angel Broking’s promise that it provides the best service, research, and technology to its customers, thereby helping them make sound investment decisions.
The TVC comprises of montages of happy people in various situations holding placards. There is a young man in the mall; a couple with their baby in a pram; a cricket player and his coach; a corporate executive walking his child to the bus stop; a man at a kiddie birthday party and so on. The placards put together read, “Imagine having someone who works like an expert but cares like a friend to make buying, selling, trading, investing a lot more easy, a lot less crazy. For a smarter experience, just for you – That’s Angel Broking. With ideas, apps, innovations 24x7. Angel Broking – We for You.”
On the communication, Madan Mohan, executive vice president, Publicis Capital, said, “Angel Broking wanted to refresh the connect with the consumer and also inform them about the new products that they want to launch."
He explained, "The intent was to be something that the consumer will find useful as nobody can give you a guarantee to good returns but at least they can help you trade better and connect with the markets better, irrespective whether you are a retail investor or trader."
“The theme film brings out the human side of a technologically savvy broking firm that is constantly evolving as per the needs of its customers. The campaign goes a long way in ensuring our customers that we are there for them, and we care for them,” added Krunal Mehta, vice-president, brand management and corporate communication, Angel Broking.
Client: Angel Broking
Creative agency: Publicis Capital
Creative: Tanuja Goyal , Runjhun Jain
Client Servicing: Madan Mohan, Kishor Gonate, Aroon Ramchandran
Agency Producer: Jignesh Maru
Production House: 7 Films
Director: Lloyd Baptista
Producer: Ruchi Mehta