Dr.Fixit has rolled out a TVC featuring Amitabh Bachchan. The TVC has been conceptualised by Ogilvy & Mather and aims to create awareness among home owners about the need for 'five-point waterproofing'.
The film opens with a man showing his under construction house to Bachchan with great pride. Just as he's about to show the master bedroom, a man spouting water everywhere from his body appears. The owner wonders who he is. Bachchan introduces the character as ‘Leakage Bhaisaab’. The owner of the house tells Bachchan that he was getting waterproofing done for this house on the roof. Bachchan explains how water can seep in through not just the roof but also the bathroom, water tank, foundation and even the outer walls and urges viewers to use Dr Fixit to get a five-point waterproof solution.
Vivek Sharma, CMO, Pidilite Industries, said, “Dr. Fixit, as the pioneer and market leader continues to educate consumers about the need for modern waterproofing methods. The five-point TVC further expands the awareness amongst consumers about the criticality to do their home waterproofing in the right way, that is through Dr. Fixit five-point waterproofing.“
Piyush Pandey, executive chairman and creative director, South Asia, Ogilvy & Mather, said, “The five-point waterproofing is interestingly delivered by Mr. Bachchan in this TV commercial. When I look at the commercial, I think of all the problems that one has faced during our lives when water seepage troubles you in the most surprising fashion. I am sure that this interesting TVC will enable a lot of people to plan their homes in a better fashion of waterproofing them. “
Client: Dr. Fixit
Creative agency: Ogilvy
Creative team: Piyush Pandey, Sonal Dabral
Account management: Vivek Verma, Pranay Merchant, Sriyanta Ghosh, Yesha Shah
Production house: Corcoise Films private limited
Director: Prasoon Pandey
Producer: Cyrus Pagdiwala