Campaign India Team
Oct 03, 2023

Amitabh Bachchan returns to profess his love for Bikaji's bhujia

Watch the film conceptualised by 3BF here

Bikaji Foods has rolled out an extension of its 'Amit ji loves Bikaji' campaign with a film for its Bikaneri Bhujia.
 
Conceptualised by 3BF, the film opens at a press conference. While Bachchan is munching on the bhujia, a reporter asks him what makes Bikaji's product so special. Bachchan responds by stating it's because of the brand's biodata which was born and brought up in Bikaner. When the reporter asks Bachchan to share it with him, the actor doesn't want to do so and asks him to show his biodata to prove he's worthy before the film ends with the 'Amit ji loves Bikaji' brand message.
 
Deepak Agarwal, MD, Bikaji Foods International, said, “We have a long-standing relationship with 3BF, which has been our go-to agency from day one for Bikaji. Amit ji loves Bikaji has remained a very well-known tagline amongst the audiences. We are sure they will successfully promote our new product range that transcends not just food categories but also international boundaries. The ad films deal with a wide range of diverse products such as special bhujias, sweets, namkeens and frozen foods that can be served garma garam to our audiences. And just like every time, 3BF has delivered the ad films garma garam, leveraging Amit ji’s inimitable style and acting skills.”
 
Sagar Parikh, managing partner, 3 Brothers & Fils, said, “Amit ji has been the most perfect choice for Bikaji ever since the launch of the campaign with Amit ji loves Bikaji being our most cherished campaign. We are honoured to launch the third leg of our ‘Amit ji loves Bikaji’ series and are certain that it will garner loads of love for Bikaji, yet again. It’s always a matter of pride and pleasure to work for our favourite brand with our favourite superstar. Our sole aim was to present every product offering and range in an entertaining manner. I am sure the viewers will love all of them. And this third series will only add to the already built public affinity and equity for Bikaji at a global level.” 
 
Source:
Campaign India