Campaign India Team
Dec 26, 2022

Amitabh Bachchan turns salesperson for Nexus Malls

Watch the film conceptualised by Ogilvy

Nexus Malls has rolled out a film featuring its brand ambassador Amitabh Bachchan.
 
Conceptualised by Ogilvy, the film takes a light-hearted approach and shows Bachchan helping a young family member pick out a Purple top at a shop in a Nexus Mall. 
 
Nishank Joshi, CMO, Nexus Malls said, “As we continue to build our brand, we are certain this campaign will help us further strengthen our position in the minds of our customers. Our campaign with Mr Bachchan is our commitment to stay true to our brand promise of bringing a ‘ab har din kuch naya’ (a new experience everyday) experience for our customers, every time they visit our malls.
 
The campaign is spread across print and digital.
 
CREDITS:
Client: Nexus Malls
Creative agency: Ogilvy
Scripted by: Anurag Agnihotri and Piyush Pandey
Production house: Corcoise Films
Directed by: Prasoon Pandey
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

20 hours ago

How Asics India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

21 hours ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

22 hours ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.