Nexus Malls has rolled out a film featuring its brand ambassador Amitabh Bachchan.
Conceptualised by Ogilvy, the film takes a light-hearted approach and shows Bachchan helping a young family member pick out a Purple top at a shop in a Nexus Mall.
Nishank Joshi, CMO, Nexus Malls said, “As we continue to build our brand, we are certain this campaign will help us further strengthen our position in the minds of our customers. Our campaign with Mr Bachchan is our commitment to stay true to our brand promise of bringing a ‘ab har din kuch naya’ (a new experience everyday) experience for our customers, every time they visit our malls.
The campaign is spread across print and digital.
Client: Nexus Malls
Creative agency: Ogilvy
Scripted by: Anurag Agnihotri and Piyush Pandey
Production house: Corcoise Films
Directed by: Prasoon Pandey