Campaign India Team
Apr 11, 2022

Alia Bhatt steals a bridal couple's picture-worthy moments with Aurelia

Watch the film conceptualised by Ogilvy here

Aurelia, an ethnic brand by TCNS Clothing, has rolled out another leg of its ongoing campaign ‘Be Compliment Ready’ featuring actor Alia Bhatt to highlight its SS'22 collection. 
 
Conceptualised by Ogilvy, the film showcases how Aurelia draws in compliments in any situation. The film features Bhatt as a wedding photographer aiming for the perfect shot of the bridal couple. However, the guests start clicking her in her Aurelia outfit, instead of the couple. The film aims to showcase that the wearer is bound to get compliments with Aurelia. 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.