Aurelia, an ethnic brand by TCNS Clothing, has rolled out another leg of its ongoing campaign ‘Be Compliment Ready’ featuring actor Alia Bhatt to highlight its SS'22 collection.
Conceptualised by Ogilvy, the film showcases how Aurelia draws in compliments in any situation. The film features Bhatt as a wedding photographer aiming for the perfect shot of the bridal couple. However, the guests start clicking her in her Aurelia outfit, instead of the couple. The film aims to showcase that the wearer is bound to get compliments with Aurelia.