Alia Bhatt and JSW Paints mentor Ayushmann Khuranna in the art of inquiry

Conceptualised by TBWA\ India, the film showcases Bhatt once again taking on the persona of Sawalia, guiding Khuranna on the crucial pre-painting interrogation. It then goes on to unfold Pixa's offerings and coverage solutions.

AS Sundaresan, CEO, JSW Paints, said, “Transparency, consumer enlightenment, and innovation have consistently driven our brand campaigns at JSW Paints. In this latest endeavour, the spirited Sawalia, embodied by Alia Bhatt, plays a pivotal role in encouraging consumers to ask the right questions, find the right answers and get maximum benefit from their informed choice."

Govind Pandey, CEO, TBWA\ India, said, “Given the low involvement in the category, consumers are still stuck in their expectations at the decades-old level from their paint while the latest feature of JSW Paints has raised the delivery on coverage substantially.”