Campaign India Team
Aug 23, 2023

Alia Bhatt and JSW Paints mentor Ayushmann Khuranna in the art of inquiry

Watch the film conceptualised by TBWA\ India here

JSW Paints has rolled out a campaign featuring actors Alia Bhatt and Ayushmann Khuranna to 
to prioritise informed inquiries prior to house painting while showcasing its Pixa offerings.
 

Conceptualised by TBWA\ India, the film showcases Bhatt once again taking on the persona of Sawalia, guiding Khuranna on the crucial pre-painting interrogation. It then goes on to unfold Pixa's offerings and coverage solutions.

 

AS Sundaresan, CEO, JSW Paints, said, “Transparency, consumer enlightenment, and innovation have consistently driven our brand campaigns at JSW Paints. In this latest endeavour, the spirited Sawalia, embodied by Alia Bhatt, plays a pivotal role in encouraging consumers to ask the right questions, find the right answers and get maximum benefit from their informed choice."

 

Govind Pandey, CEO, TBWA\ India, said, “Given the low involvement in the category, consumers are still stuck in their expectations at the decades-old level from their paint while the latest feature of JSW Paints has raised the delivery on coverage substantially.”

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Ban, brand, or bust? When house calls game over

SOUNDING BOARD: Will the Promotion and Regulation of Online Gaming Bill, 2025 choke one of India’s most lucrative digital sectors, or set the stage for a cleaner, more balanced future?

1 hour ago

Search is being rewritten – and marketers aren’t ready

As AI reshapes search, brands must move past traditional SEO to engineer discoverability within AI-driven ecosystems and redefine visibility for the future.

21 hours ago

India becomes the brief in OpenAI’s global playbook

With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.