Aurelia has rolled out a campaign titled 'be compliment ready' featuring Alia Bhatt to launch its spring-summer collection.
The film highlights the beauty of effortless styling. Conceptualised by Ogilvy, the film showcases Bhatt crashing into pots of a flower shop outdoor display with her car. As the owner comes out of the store to see his broken pots, Bhatt apologises. However, looking at Bhatt, the owner gets down on one knee and offers her flowers, showcasing how Aurelia's collection draws compliments even in an incidental crisis.
Anant Daga, managing director - TCNS Clothing, said, “Be compliment ready aims to inspire women to be effortlessly themselves. It is about feeling confident and beautiful in your skin at all times. The campaign brings about this emotion seamlessly. Alia’s contagious personality and Aurelia’s elegance rolled into one gives the viewer a sense of vibrancy, fun and delight.”