Airtel urges savings with a ‘shake’

Airtel has rolled out a new TVC for its prepaid users to promote a new app. The film has been conceptualised by Taproot Dentsu India.

 

The film begins with a young man walking into a room to wake his friend up and inform him that his phone is ‘playing’. What follows is a montage of people from all walks of life shaking their phone, dancing and singing, enthused by savings earned by shaking their phone (with the new app). The film ends with a call to action to download the myairtel app as a voiceover urges viewers to download the application, shake their phones and hear the ‘khan khan’ (sound) of offers.

 

The campaign will also have digital, outdoor, radio, retail POS and print legs. 

 

Credits

Client: Bharti Airtel

Creative agency: Taproot Dentsu

CEO: Umesh Shrikhande

CCO: Agnello Dias, Santosh Padhi

Writers: Agnello Dias, Apoorva Jain

Account management- Gargi Vegiraju, Alekhya Marada

Production house: Good Morning Films

Director (film): Shashanka Chaturvedi

Producer: Robin Dcruz

Music: Sameeruddin

Cinematographer: Jason West