Airtel has rolled out a new TVC for its prepaid users to promote a new app. The film has been conceptualised by Taproot Dentsu India.
The film begins with a young man walking into a room to wake his friend up and inform him that his phone is ‘playing’. What follows is a montage of people from all walks of life shaking their phone, dancing and singing, enthused by savings earned by shaking their phone (with the new app). The film ends with a call to action to download the myairtel app as a voiceover urges viewers to download the application, shake their phones and hear the ‘khan khan’ (sound) of offers.
The campaign will also have digital, outdoor, radio, retail POS and print legs.
Client: Bharti Airtel
Creative agency: Taproot Dentsu
CEO: Umesh Shrikhande
CCO: Agnello Dias, Santosh Padhi
Writers: Agnello Dias, Apoorva Jain
Account management- Gargi Vegiraju, Alekhya Marada
Production house: Good Morning Films
Director (film): Shashanka Chaturvedi
Producer: Robin Dcruz
Cinematographer: Jason West