Airbnb's CMO Jonathan Mildenhall reveals how the brand's first TV campaign did not shy away from an "uncomfortable truth" about the business in a Cannes Lions interview with Marketing. The inspirational marketer, who joined Airbnb from Coca-Cola last year, also talked about the pros and cons of doing marketing the Coke way.
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Merchant appointed chief digital officer - sales while Shah is creative production - fiction
Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin
Companies are becoming 'less forgiving' of mistakes, lawyers say.
Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author