Airbnb's CMO Jonathan Mildenhall reveals how the brand's first TV campaign did not shy away from an "uncomfortable truth" about the business in a Cannes Lions interview with Marketing. The inspirational marketer, who joined Airbnb from Coca-Cola last year, also talked about the pros and cons of doing marketing the Coke way.
Jun 30, 2015
Airbnb's Jonathan Mildenhall on confronting an 'uncomfortable truth' behind the brand
Jonathan Mildenhall reveals how the brand's first TV campaign did not shy away from an "uncomfortable truth"
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Just Published
Advertising
14 hours ago
Publicis to shake up board: Arthur Sadoun takes ...
Two boards become one as supervisory and management boards merge.
Marketing
15 hours ago
24 hours with...Prateek Sethi
Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.
Advertising
15 hours ago
BEI Confluence takes on new clients, bolsters ...
The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.
Advertising
19 hours ago
Leo Burnett Mumbai shakes up leadership to drive ...
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.
